How Paid Advertising works?
Paid advertising provides companies with the ability to buy digital Ad space on relevant content websites so that advertisers can reach out to their customers. Ad spaces are available across multiple digital channels. These include search engines, social media sites, articles, Smart Phone App and even streaming devices allow digital ads. Ad space pricing is determined through an online bidding process that involves marketers and the digital space owner. These digital ads are very flexible in terms of customizing the content of the ad and they appear on the web instantly.
Why Paid Ads?
It is a cost-effective mechanism for boosting website visits. Below are a few of the techniques used to maximize the return on Ad budget.
As compared to traditional TV and print media Advertisement, digital Ads are cost-effective and capable of engaging with a wider targeted audience with a relatively smaller Ad budget. Along with the benefit of being cost-effective, they also provide different digital channels with each of them providing a unique aspect of targeting your potential customers. Depending on your product/service, there could be multiple digital channels to engage with your customers:
Keyword Search Advertisement
Customers searching for products and services on search engines with your targeted keywords will get a text-based ad and upon clicking the Ad they will be redirected to your website. This kind of Advertisement is driven by clicks i.e. you will be paying per click.
Digital Banner Advertisement
This Advertisement uses third party publisher websites where digital Ads are displayed on behalf of the Advertiser. Banner Ads engage customers with attractive product images and can be most effective when it comes to brand awareness.
Social platforms such as Facebook, Twitter, Snapchat and Instagram provide a great medium for displaying digital ads to your target customers. These platforms offer tools to make tailor-made messages based on customer interests.