The quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. Studies show that new customers are more likely to trust the review of a stranger telling them you know what you are doing and do it well. Key benefits of google reviews for business are:

Increased Brand Trust:
User-generated content and reviews also heavily influence consumer decisions. Now majority of consumers research a business before purchasing products or services. In fact, nearly 88% of consumers have read reviews to determine the quality of a local business. A large part of this research is generally done through Google reviews.

Increased Online Exposure and Local SEO
Google’s search algorithms are complex and focus a lot on review quantity and diversity. According to a research, roughly 9% of Google’s entire search algorithm is driven by review signals like the ones you’ll find in a business’ Google reviews.

Improved Customer Experience with Feedback Loop
One of the biggest operational advantage of Google reviews is the customer feedback loop and customer intelligence business can gain. Every Google business review presents an opportunity for you to understand why some customers like your products or service and what areas you must improve to improve customer experience.