Reputation Management-An important yet neglected part for the Success of a Business

Being an avid online shopper, I can certainly say that it is the reviews and ratings of an online store people look for, after the price, of course, when buying any product or service. While the deals and discounts a company surely attract online shoppers, the importance of its positive reviews and ratings can certainly not be denied. Not many people will bother looking into product/service details if the ratings of the company are poor, even if their price is on the lower side. Such is the power of reputation – a term that can be used for describing a company’s image in the digital world.

To put it in simple words, positive reputation holds vital importance for every business, regardless of its nature, scale, and products/services it offers. The better the reputation a business has, the more trust it will gain from people who prefer shopping online.

Now the question arises, how to build a positive online reputation? Most of the business owners/marketers follow a conventional approach of relying on customer’s feedback for this purpose. Surely, customer feedback is important; however, it alone cannot guarantee a positive image of the brand.

Here, we have compiled a list of a few reasons why many entrepreneurs fail to create a positive reputation Sfor their business even if the quality of the products or service they offer is exceptional:

  • They don’t focus much on receiving feedback from customers. It is to be noted that merely asking for the feedback once may not prove to be enough. At times, you may have to send them a reminder, in the form of an email/text, to get the feedback.
  • Their business’s online presence is not up to the mark. The digital world is quite competitive; thus, it is inevitable for every business to have a strong online presence to survive and thrive.
  • They don’t ask for the feedback at the right time. The right time for getting feedback is as much importance as getting the feedback.

In a nutshell, a reputation can not only be built by merely asking for reviews and feedback. It is a comprehensive process, which involves different stages. This is where reputation management services come into the picture. With the help of a reputation management company, you can have a positive image/reputation created for your business that will surely get it noticed and help to increase its profitability.

Have a look at some of the things a reputation management company can do for your business:

  • Monitor social media pages/platform for your business.
  • Respond to feedback (good or bad).
  • Manage reviews and track customer responses

With all these aspects handled by the company, you will be able to focus on increasing the profitability of your business rather than worrying about not getting reviews or getting negative feedback.

Click hereto know how we can help to create an image of your brand that is surely going to make it grab maximum eyeballs.

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How to measure patient experience for an Urgent Care Center?

Just like other health care centers that offer different services, measurement of patient experience holds equal importance, if not more, for urgent care centers. In today’s times, online reputation of a health care center matters a lot; this is why, for every urgent care center, it is important to know about the experience their patients have had with them and how this experience can help to build a reputation for them in the online world.
The real question here arises is how patient experience can be measured for an urgent care center. Finding an answer to this question has emerged out to be a major concern and this is exactly what this blog post addresses. Continue reading!

Follow Ups
The often most neglected yet one of the most important parts for measuring patient experience is conducting follow-ups. Not many urgent health care centers pay importance to this but knowing whether a patient is willing to visit you again for urgent treatments surely makes for an integral part of this phenomenon.
For the follow-up purpose, a text message or an email can be sent to the patient. It can contain different questions related to the experience the patient had in the urgent care center. These questions can include the time they had to wait before getting treated, quality of services offered, convenience, cleanliness of the health care center etc. Based on this information, patient experience can be measured.

Online Reviews
In this era of social media, many people like to share the experiences they have had with health care services on their accounts on different platforms such as Facebook, Twitter, and Instagram etc. Most of them use hashtags (#) or tag/mention the urgent care center directly with their reviews. You can keep track of these reviews/feedbacks in order to measure patient experience
A major thing to note here is that most of the time, negative reviews are posted and highlighted on social media. This can result in a bad word of mouth spreading for your urgent care center, which, ultimately, can damage its damage. However, hiring a reliable reputation management firm i.e. firm can help to deal with this situation. Request a demo now to experience how we can help to create a positive image of your business in the online world.

This conventional method can also prove to be quite useful when it comes to measuring patient experience. You can ask your patients about the experience they have had on their last visit in your urgent care center with the help of a survey paper. This will give you a clear idea of the satisfaction level of your patients.
On the whole, having an understanding of the patient experience in your urgent care center holds great value for its profitability. Knowing whether a patient is willing to come back to your health center or referring it to people they know will give you a great idea on its overall performance. Not only this, but it can also make you aware of the areas that require improvement so that you can take an appropriate action at the right time.

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Importance of Google reviews?

The quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. Studies show that new customers are more likely to trust the review of a stranger telling them you know what you are doing and do it well. Key benefits of google reviews for business are:

Increased Brand Trust:
User-generated content and reviews also heavily influence consumer decisions. Now majority of consumers research a business before purchasing products or services. In fact, nearly 88% of consumers have read reviews to determine the quality of a local business. A large part of this research is generally done through Google reviews.

Increased Online Exposure and Local SEO
Google’s search algorithms are complex and focus a lot on review quantity and diversity. According to a research, roughly 9% of Google’s entire search algorithm is driven by review signals like the ones you’ll find in a business’ Google reviews.

Improved Customer Experience with Feedback Loop
One of the biggest operational advantage of Google reviews is the customer feedback loop and customer intelligence business can gain. Every Google business review presents an opportunity for you to understand why some customers like your products or service and what areas you must improve to improve customer experience.

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